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From research to delivery, we work on growth together with expertise-led businesses, cultural organisations and civil society groups.

How we work

  1. Research We get to know the audience and what stands in the way of growth.
  2. Prioritisation We set the goal, the message, the channels and the measurement plan.
  3. Delivery We bring the content, the campaign and the infrastructure to life.
  4. Development We evaluate the results and choose the next test.

Who we work with

  • Expertise-led services Businesses built on knowledge and expertise. Focus Qualified applications and meetings, client acquisition, lead follow-up and content that builds trust.
  • Culture, arts and publishing Publications, cultural initiatives and community projects. Focus Relationships with readers, listeners, subscribers and members; content continuity and event participation.
  • Civil society and social impact Foundations, associations and social impact organisations. Focus Supporter, donor and volunteer relationships; campaign participation and in-house capacity.

Six packages, by need

Research and Roadmap — We work out whom to reach, with what message, through which channel.

Deliverables

  • Current state review A review of channels, content, data and the user journey.
  • Audience and message framework Priority segments, needs, decision barriers and core messages.
  • Growth plan Channel choice, test ideas, responsibilities and the first period’s work order.
  • Measurement plan Success indicators, data sources and the evaluation routine.

Aim and scope

Identify growth opportunities and build a workable order of priorities. The research method, number of interviews, and the channels and markets to review are set in the proposal.


Workflow

Discovery → Research → Priorities → Roadmap

Campaign Setup and Delivery — We bring a campaign to life from start to finish.

Deliverables

  • Campaign design Goal, audience, message, channels and budget split.
  • Content and conversion point Ad creatives, video adaptations, a landing page or an application form.
  • Launch and optimisation Selected ad channels, tests and budget tracking.
  • Campaign review Results, learnings and recommendations for the next campaign.

Aim and scope

Set up messaging, channels and tracking together for a specific campaign goal. The number of channels, campaigns, creatives and revisions is set separately. Media budget is separate from the service fee.


Workflow

Campaign plan → Production and setup → Launch → Review

Expertise and Visibility — We bring the right information and content to the right people.

Deliverables

  • Editorial plan Audience questions, topic clusters, content formats and publishing rhythm.
  • Content production Blog, social media, newsletter, video editing and adaptations for each channel.
  • Discoverability work SEO, AEO/GEO, content updates and technical improvement recommendations.
  • Content review Content performance, contribution to subscriptions or applications, and an update plan.

Aim and scope

Make expertise visible through clear content and improve organic discovery. The number of pieces, language, length, video duration and the limits of technical work are set out in the proposal.


Workflow

Content plan → Production → Distribution → Improvement

Demand Generation and Tracking System — We generate demand and make it trackable.

Deliverables

  • Acquisition and conversion Ads, landing page, forms and conversion measurement, set up together.
  • CRM structure Defining record fields, stages, segments and owners.
  • Follow-up flows Email and WhatsApp communication, routing and reminder automations.
  • Funnel review Tracking application quality, stage transitions and follow-up time.

Aim and scope

Build a traceable process from acquisition to meetings or sales follow-up. The number of CRM users, integrations, flows and message volume are defined. Closing sales is the responsibility of the relevant team.


Workflow

Journey → Setup → Testing and go-live → Follow-up

Supporter and Member Relations — After first contact, we manage ongoing communication and relationships with the audience.

Deliverables

  • Segmentation Groups by relationship stage, interest and engagement behaviour.
  • Welcome and first steps Flows for first contact, guidance and easier participation.
  • Regular communication Newsletters, calls to take part and community content.
  • Reactivation Flows for groups whose interest has faded, and an engagement review.

Aim and scope

Communicate regularly, and in context, with supporters, subscribers or members. List size, sending frequency and number of channels are part of the scope. Community moderation is defined separately.


Workflow

Segments → Welcome → Communication → Engagement analysis

Team and Operations Development — We strengthen an organisation’s own marketing capability and ways of working.

Deliverables

  • Ways of working Intake, prioritisation, approval and ownership flows.
  • Tools and documentation Templates, automations, dashboards and usage guides.
  • Training and mentoring Analytics, channel or content sessions, as needed.
  • Handover and follow-up Hands-on handover, open items, learnings and review meetings.

Aim and scope

Create clear processes, shared tools and a decision-making routine for the team. Session length, number of participants, documents and the support period are set in the proposal.


Workflow

Needs analysis → Systems and guides → Training → Handover

Packages can be combined; we set the scope and deliverables around the organisation’s priorities.

All service areas

  • Research and Roadmap Development Audience, segmentation, competitor analysis, positioning, communication and growth plan
  • Expert Content, Visibility, AEO and SEO SEO, AEO/GEO, content planning, social media and website content, visual design, copywriting, ad creatives, video editing and adaptation
  • Advertising and Acquisition Tracking Systems Google, Meta, LinkedIn, and YouTube Ads, CRM, email marketing, reactivation and targeting, landing page design and setup, A/B testing
  • Marketing Operations and Measurement Automations, integrations, GA4/GTM, conversion tracking, and dashboards

Ways of working

  • Project-based When For a defined research, campaign or setup need. Scope and fee We agree the deliverables, timeline and project fee together.
  • Setup and monthly growth support When To set up the system and keep improving it. Scope and fee The setup fee and the monthly delivery capacity are defined separately.
  • Consultancy and team support When Working alongside the in-house team. Scope and fee Priced by sessions, analysis, reviews and support scope.
  • Framework agreement Service units and terms are set in advance. For each new piece of work, we agree the scope, timeline and fee together.

Selected work

  • 2025 · ongoing · Full-stack digital marketing Save the Children Global non-governmental organisation focused on helping children To grow reach and awareness of social causes, we defined an ideal audience profile through A/B tests and clarified the messaging, then optimised Meta campaigns for more efficient spend. The campaigns reached 2,500,000 people and brought in 2,000+ new followers.
  • 2025 · ongoing · Full-stack digital marketing Westbridge Business Immigration UK business immigration law firm We took over a marketing engine built by a previous freelancer, analysed all of its data and mapped out an action plan that balances quick wins with long-term success. We improved the Google Ads account’s performance, refreshed the visuals and launched a Meta channel to diversify lead generation.
  • 2024-2025 · Expertise and Visibility GoDaddy Studio GoDaddy’s content creation platform Across three collaborations timed to the campaign calendar, we delivered 90 illustration-led designs that people with no design background can customise. Each project ran 4-6 weeks, and every delivery landed on time.
  • 2023-2024 · Expertise and Visibility Prev Fashion brand made from next-generation plant-based materials Working as an extension of Prev’s creative team, we produced 12 social media videos for collection launches, new products and existing lines, each set in a purpose-built 3D environment.

Also worked with

Fairphone / FxPro / heymypet / Humanas / İGG / Kuik / Microsoft Clipchamp / Neol / Next Big Thing / Parlak Bi’ Fikir (Zorlu Holding) / plumemag / QDelivery / Ultimo / Üretimhane

Common Hours / Chorus is our own publication and community project. Our first focus is content, discoverability, and the subscription and participation journey; we record the results as the work progresses.

Let’s look at it together

Office Hours opens here soon. Until then, write to us about what you need and we’ll choose the right package and way of working together.

Write to us →